The brainchild of Tom Sosnoff, the guy who gave us thinkorswim (now swallowed by Schwab). TastyTrade is where options nerds go to feel alive. Backed by the 24/7 chatter of tastylive, it’s like CNBC if CNBC actually traded. If you dream in deltas and gammas, this is your playground.
SoFi InvestThe “set it and forget it” kid in the group. Recurring investments, sleek app, and the overall vibe of a Silicon Valley latte with oat milk. It’s so simple your mom could use it—if your mom also wanted crypto.
RobinhoodThe app that turned trading into a video game, minus the loot boxes (well… kind of). Known for making zero-commission cool and margin rates that don’t feel like loan-sharking. Warning: confetti animations may cause overconfidence.
Charles SchwabThe old reliable. Been around since before your dial-up modem days, and somehow survived every financial fad. They bought TD Ameritrade, stole thinkorswim, and still have enough gravitas to make you feel like an actual grown-up investor.
FidelityIf Schwab is the seasoned uncle, Fidelity is the one who shows up to family dinners with charts, spreadsheets, and maybe a 401(k) tutorial. Rock-solid research, retirement accounts galore, and the sort of seriousness that makes you think twice before buying that meme stock.