PurePlay ETFs — Issuer
PurePlay ETFs — 1 fund tracked on Dividend Vision.
Michigan-based thematic ETF sponsor. Its funds are issued through Exchange Traded Concepts; it debuted in June 2026 with the PurePlay Nvidia Ecosystem Picks & Shovels Index ETF (NVPS), tracking NVIDIA's value chain.
PurePlay ETFs funds
| Ticker | Name | Distribution rate | Frequency | AUM |
|---|---|---|---|---|
| NVPS | PurePlay Nvidia Ecosystem Picks & Shovels Index ETF | None | $3,589,935 |
Issuers
Issuer pages group supported securities by their issuing or sponsoring entity.
| Tickers | Family | Dist. Freq. | Dist. Rate | Fund Total Return | AUM |
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Screener
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| Popular | Logo | Tickers | Name | Issuer | Asset Type | Dist. Frequency | AUM | Price | Avg Volume | Inception Date | Expense Ratio | Dist. Rate | Distribution Safety Score™ | Safety-Adjusted Yield | Payout Stability | Alpha | CAGR 5Y | Vs SPY | Vs QQQ | TR 1M | TR 3M | TR 6M | TR YTD | TR 1Y | TR 2Y | TR 3Y | TR 5Y | TR 10Y | TR Max | Hide row |
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Tickers
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| # | Ticker | Issuer | % of Members | 7-Day Δ | Avg % of Portfolio | Dist Rate | Dist Freq | Fund Total Return | |
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Alpha Rankings
Was each fund worth owning, compared to just holding what it's secretly made of? Every night we build the portfolio of plain index ETFs that most closely matched each covered fund's daily total returns, then rank the funds by alpha — what they earned beyond that copycat recipe. The %/yr figure is not the fund's total return: it's the gap between the fund and its copy, so a fund can be up on the year and still show a deep red alpha. Positive means the fund beat the recipe it behaves like; negative means just holding the recipe would have done better.
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What the labels mean
The label is the one-word answer to “should I trust this alpha number?” — a verdict on the estimate, positive or negative, never on the fund.
| Label | What it says | What it does not say |
|---|---|---|
| Reliable | All three checks pass and the fund has at least a year of history — trust this alpha number, whatever its sign. | That the fund is good. A reliably negative alpha is a reliable verdict too. |
| Credible | Two of three checks pass — the alpha is probably genuine, but one check disagrees. | That the fund is promising. The label grades the evidence, not the fund. |
| Inconclusive | Fewer than two checks pass — the data cannot yet separate this alpha from luck. Listed under “leftover looks like noise”, not ranked. | That the alpha is zero. It may be real; we just can’t show it yet. |
Alpha is a statistical estimate, not a promise — only credible and reliable leftovers are ranked. Funds whose recipe fits too poorly, whose leftover looks like noise, or that are themselves a benchmark building block are listed separately. Option-strategy effects may not be fully captured by a linear model. Nothing here is investment advice. Coverage: funds held in at least five Dividend Vision accounts (privacy-filtered — only ticker symbols are read) or searched enough in the last 30 days, plus a curated set of flagship funds — one control group per derivative strategy (full-overwrite covered calls, 0DTE, single-stock, target-distribution, crypto and bond option income) so the Strategy filter always has a baseline. A missing ticker card means the fund is not yet in the analysed set, never that its alpha is zero.