AREB Stock — American Rebel Holdings Inc

American Rebel Holdings Inc (AREB)

Updated October 16, 2026.

AREB is a Stock. Total return is -100.0% over the past 8.7 years, 307.7 points behind SPY at 207.7%.

American Rebel Holdings designs, manufactures, and markets branded safes, personal security and self-defense products, apparel and accessories, and beer under the American Rebel brand, selling through dealers, specialty retailers, and online channels in the United States. The company does not currently have an established distribution schedule. This operating company appeals to investors seeking exposure to the consumer discretionary sector through a diversified product portfolio spanning security, lifestyle, and beverage categories.

AREB performance versus SPY

Price and return data through 2026-10-16.

Total return is -100.0% over the past 8.7 years, 307.7 points behind SPY at 207.7%. Over the past year its total return — price change plus distributions reinvested — is -100.0%. Its deepest 1-year drawdown was 100.0%.

AREB key facts

Asset type

Stock

Asset class

Equity

Inception date

01/23/2018

Distribution frequency

None

Last close

$0.07 (as of 2026-10-16)

Market cap

$2,292,027

Average volume

600.0

Beta

-0.474

Payout ratio

0.0%

Forward P/E

2.2

EPS

$98,503.32

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

AREB risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 100.0%.

Who may consider AREB — and who may not

It is a weaker fit for investors who need monthly cash flow (AREB does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on AREB

• All tickers starting with A

Tagged: Consumer Discretionary.

Frequently asked questions