BZUN Stock — Baozun Inc

Baozun Inc (BZUN)

Updated October 16, 2026.

BZUN is a Stock. Total return is -64.4% over the past 11.4 years, 396.4 points behind SPY at 332.0%.

Baozun Inc. is a Shanghai-based e-commerce services company that provides end-to-end solutions for brands selling in China, including online store operations, visual merchandising, customer service, warehousing, and fulfillment across categories like apparel, electronics, beauty, and consumer goods. The company does not currently distribute dividends. It may appeal to growth-oriented investors seeking exposure to China's e-commerce infrastructure sector.

BZUN performance versus SPY

Price and return data through 2026-10-16.

Total return is -64.4% over the past 11.4 years, 396.4 points behind SPY at 332.0%. Over the past year its total return — price change plus distributions reinvested — is 12.1%. Its deepest 1-year drawdown was 42.8%.

BZUN key facts

Asset type

Stock

Asset class

Equity

Inception date

05/21/2015

Distribution frequency

None

Last close

$3.72 (as of 2026-10-16)

Market cap

$199,438,422

Average volume

905785.0

Beta

0.393

Payout ratio

0.0%

P/E ratio

26.57

Forward P/E

16.3666

EPS

$0.14

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

BZUN risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 42.8%.

Who may consider BZUN — and who may not

It is a weaker fit for investors who need monthly cash flow (BZUN does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on BZUN

• All tickers starting with B

Tagged: Consumer Discretionary.

Frequently asked questions