DRCT Stock — Direct Digital Holdings Inc

Direct Digital Holdings Inc (DRCT)

Updated October 16, 2026.

DRCT is a Stock. Total return is -100.0% over the past 23.2 years, 1170.9 points behind SPY at 1070.9%.

Direct Digital Holdings operates as a full-service advertising and marketing platform, providing advertising technology and data-driven campaign optimization solutions to small and mid-sized businesses across verticals including travel, education, healthcare, and financial services. The company does not currently have an established distribution schedule. This equity security may appeal to growth-oriented investors focused on the digital advertising and marketing technology sector.

DRCT performance versus SPY

Price and return data through 2026-10-16.

Total return is -100.0% over the past 23.2 years, 1170.9 points behind SPY at 1070.9%. Over the past year its total return — price change plus distributions reinvested — is -99.6%. Its deepest 1-year drawdown was 99.6%.

DRCT key facts

Asset type

Stock

Asset class

Equity

Inception date

08/12/2003

Distribution frequency

None

Last close

$0.32 (as of 2026-10-16)

Market cap

$243,381

Average volume

8613.0

Beta

5.309

Payout ratio

0.0%

Forward P/E

5.1125

EPS

$-199.98

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

DRCT risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 99.6%.

Who may consider DRCT — and who may not

It is a weaker fit for investors who need monthly cash flow (DRCT does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on DRCT

• All tickers starting with D

Tagged: Communication Services.

Frequently asked questions