FLWS Stock — 1-800 FLOWERS.COM Inc

1-800 FLOWERS.COM Inc (FLWS)

Updated October 16, 2026.

FLWS is a Stock. Total return is -84.9% over the past 27.2 years, 911.8 points behind SPY at 826.9%.

1-800-FLOWERS.COM, Inc. operates an online gifting business serving various occasions through multiple brands including 1-800-Flowers.com, Harry & David, Cheryl's Cookies, Shari's Berries, and others, with products ranging from fresh flowers and arrangements to gourmet foods, gift baskets, and personalized items. The company currently does not have an established distribution schedule. This equity security appeals primarily to investors seeking exposure to the consumer discretionary sector rather than those focused on dividend income.

FLWS performance versus SPY

Price and return data through 2026-10-16.

Total return is -84.9% over the past 27.2 years, 911.8 points behind SPY at 826.9%. Over the past year its total return — price change plus distributions reinvested — is -37.4%. Its deepest 1-year drawdown was 51.8%.

FLWS key facts

Asset type

Stock

Asset class

Equity

Inception date

08/03/1999

Distribution frequency

None

Last close

$2.75 (as of 2026-10-16)

Market cap

$102,071,406

Average volume

2951936.0

Beta

1.403

Payout ratio

0.0%

Forward P/E

12.7877

EPS

$-2.11

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

FLWS risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 51.8%.

Who may consider FLWS — and who may not

It is a weaker fit for investors who need monthly cash flow (FLWS does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on FLWS

• All tickers starting with F

Tagged: Consumer Discretionary.

Frequently asked questions