GPRO Stock — GoPro Inc

GoPro Inc (GPRO)

Updated October 16, 2026.

GPRO is a Stock. Total return is -96.6% over the past 12.3 years, 475.4 points behind SPY at 378.8%.

GoPro, Inc. designs and manufactures action cameras—including the HERO and MAX series—along with mounts, accessories, and related software for capturing and editing video content. The company generates revenue through direct sales and retail distribution of hardware, subscription services for cloud storage and content editing, and lifestyle branded gear. GoPro does not currently have an established distribution schedule.

GPRO performance versus SPY

Price and return data through 2026-10-16.

Total return is -96.6% over the past 12.3 years, 475.4 points behind SPY at 378.8%. Over the past year its total return — price change plus distributions reinvested — is -50.0%. Its deepest 1-year drawdown was 75.1%.

GPRO key facts

Asset type

Stock

Asset class

Equity

Inception date

06/26/2014

Distribution frequency

None

Last close

$1.05 (as of 2026-10-16)

Market cap

$189,102,709

Average volume

11349577.0

Beta

2.436

Payout ratio

0.0%

Forward P/E

6.6181

EPS

$-0.96

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

GPRO risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 75.1%.

Who may consider GPRO — and who may not

It is a weaker fit for investors who need monthly cash flow (GPRO does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

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Tagged: Technology.

Frequently asked questions