IBUY ETF — Amplify Online Retail ETF

Amplify Online Retail ETF (IBUY)

Updated October 16, 2026.

IBUY is an ETF. its distribution rate is 0.11%, its trailing-12-month yield is 0.11%, its expense ratio is 0.65%. Dividend Vision Distribution Safety Score™ is 50/100 (Unproven). Total return is 180.8% over the past 10.5 years, 149.0 points behind SPY at 329.8%.

Amplify Online Retail ETF tracks a global index of publicly traded companies that derive significant revenue from online retail businesses, investing at least 80% of its net assets in equity securities with a focus on capital appreciation potential. The fund carries a modest expense ratio of 0.65% and currently has a low distribution rate; note that the latest distribution was special and may not recur regularly. The fund appeals to growth-oriented investors seeking exposure to the e-commerce sector across global markets.

IBUY performance versus SPY

Price and return data through 2026-10-16.

Total return is 180.8% over the past 10.5 years, 149.0 points behind SPY at 329.8%. Over the past year its total return — price change plus distributions reinvested — is -4.3%. Its deepest 1-year drawdown was 21.7%.

IBUY key facts

Distribution Safety Score™

50 · Unproven

Issuer

Amplify ETFs

Asset type

ETF

Asset class

Equity

Inception date

04/19/2016

Expense ratio

0.65%

Distribution rate

0.11%

Trailing yield

0.11%

Last close

$70.41 (as of 2026-10-16)

AUM

$119,911,153

Average volume

3611.0

Dividend

$0.07885

Ex-dividend date

12/30/2025

Payment date

12/31/2025

Beta

1.39

How Dividend Vision calculates yield and returns

Distribution rate (0.11%) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield (0.11%) is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: Amplify ETFs or company page; prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

IBUY risks and drawbacks

IBUY's current distribution rate is moderate, not a high-yield payout — the strategy is dividend quality more than maximum income. Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 21.7%.

Who may consider IBUY — and who may not

It is a weaker fit for investors hunting double-digit covered-call yields; investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on IBUY

• All tickers starting with I

Frequently asked questions

More securities from Amplify ETFs.