MAX Stock — MediaAlpha Inc.

MediaAlpha Inc. (MAX)

Updated October 16, 2026.

MAX is a Stock. Total return is -63.9% over the past 6 years, 217.2 points behind SPY at 153.3%.

MediaAlpha Inc. operates an insurance customer acquisition platform that connects insurance carriers, agents, and distributors with end customers across property and casualty, health, and life insurance verticals. The company does not currently have an established distribution program. This business appeals to investors seeking exposure to digital insurance marketplaces and customer acquisition technology rather than income-focused investors.

MAX performance versus SPY

Price and return data through 2026-10-16.

Total return is -63.9% over the past 6 years, 217.2 points behind SPY at 153.3%. Over the past year its total return — price change plus distributions reinvested — is 8.4%. Its deepest 1-year drawdown was 47.7%.

MAX key facts

Asset type

Stock

Asset class

Equity

Inception date

10/28/2020

Distribution frequency

None

Last close

$11.50 (as of 2026-10-16)

Market cap

$609,220,676

Average volume

775742.0

Beta

1.145

Payout ratio

0.0%

P/E ratio

6.97

Forward P/E

5.6402

EPS

$1.65

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

MAX risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 47.7%.

Who may consider MAX — and who may not

It is a weaker fit for investors who need monthly cash flow (MAX does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on MAX

• All tickers starting with M

Tagged: Communication Services.

Frequently asked questions