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PRPL Stock — Purple Innovation Inc.
Purple Innovation Inc. (PRPL)
Updated October 16, 2026.
PRPL is a Stock. Total return is -99.0% over the past 11 years, 436.2 points behind SPY at 337.2%.
Purple Innovation, Inc. designs, manufactures, and sells mattresses, pillows, sheets, foundations, and other sleep-related products through direct-to-consumer e-commerce, retail partners, online marketplaces, and company showrooms. The company does not currently distribute dividends to shareholders. Purple Innovation appeals to investors seeking equity exposure to the consumer bedding and sleep products sector rather than current income.
PRPL dividend yield and income
Price as of 2026-10-16.
The ex-dividend date is 04/27/2023. The payment date is 05/04/2023.
| Ex-date | As paid | Per current share | Change from previous payment |
|---|---|---|---|
| 2023-04-27 | $0.001 | $0.025 | — |
| 2023 total | — | $0.025 | — |
PRPL performance versus SPY
Price and return data through 2026-10-16.
Total return is -99.0% over the past 11 years, 436.2 points behind SPY at 337.2%. Over the past year its total return — price change plus distributions reinvested — is -88.9%. Its deepest 1-year drawdown was 91.3%.
| Window | Total return | CAGR |
|---|---|---|
| 1M | -5.5% | — |
| 3M | -69.2% | — |
| 6M | -84.8% | — |
| YTD | -86.1% | — |
| 1Y | -88.9% | — |
| 2Y CAGR | — | -68.10% |
| 3Y CAGR | — | -59.00% |
| 5Y CAGR | — | -65.60% |
| 10Y CAGR | — | -37.00% |
| Since inception (11 years) | -99.0% | -34.20% |
PRPL key facts
- Asset type
- Stock
- Asset class
- Equity
- Inception date
- 10/29/2015
- Distribution frequency
- None
- Last close
- $2.39 (as of 2026-10-16)
- Market cap
- $10,403,931
- Average volume
- 41636.0
- Ex-dividend date
- 04/27/2023
- Payment date
- 05/04/2023
- Beta
- 1.445
- Payout ratio
- 0.0%
- Forward P/E
- 285.7143
- EPS
- $-11.27
How Dividend Vision calculates yield and returns
Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.
Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology
Sources and review
Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.
Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.
PRPL risks and drawbacks
Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 91.3%.
Who may consider PRPL — and who may not
It is a weaker fit for investors who need monthly cash flow (PRPL does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.
More on PRPL
Frequently asked questions
Does PRPL pay monthly?
No. PRPL does not currently distribute.
When does PRPL pay a dividend?
PRPL does not currently distribute. The ex-dividend date is 04/27/2023. The payment date is 05/04/2023.
How has PRPL performed?
Total return is -99.0% over the past 11 years, 436.2 points behind SPY at 337.2%. Over the past year its total return — price change plus distributions reinvested — is -88.9%. Its deepest 1-year drawdown was 91.3%.
Tickers
Holdings as-of date unavailable.
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