PRU Stock — Prudential Financial, Inc.

Prudential Financial, Inc. (PRU)

Updated October 16, 2026.

PRU is a Stock. its distribution rate is 4.83%, its trailing-12-month yield is 4.79%. Dividend Vision Distribution Safety Score™ is 99/100 (Safe). Total return is 755.5% over the past 24.8 years, 212.9 points behind SPY at 968.4%.

Prudential Financial is a diversified financial services company that provides insurance, investment management, and retirement solutions across the United States, Japan, and internationally through its PGIM investment management segment, retirement strategies business, group and individual life insurance operations, and international divisions. The stock carries a current distribution rate in the mid-range, paid quarterly to shareholders. The company appeals to income investors seeking exposure to the financial services sector combined with regular dividend payments.

PRU performance versus SPY

Price and return data through 2026-10-16.

Total return is 755.5% over the past 24.8 years, 212.9 points behind SPY at 968.4%. Over the past year its total return — price change plus distributions reinvested — is 22.3%. Its deepest 1-year drawdown was 21.5%.

PRU key facts

Distribution Safety Score™

99 · Safe

Safety-Adjusted Yield

4.78%

Issuer

Prudential Financial

Asset type

Stock

Asset class

Equity

Inception date

12/13/2001

Distribution rate

4.83%

Distribution frequency

Quarterly

Trailing yield

4.79%

5-year average yield

4.77

Last close

$115.91 (stale; as of 2026-10-16)

Market cap

$39,988,950,000

Average volume

2143500.0

Dividend

$1.40

Ex-dividend date

08/25/2026

Payment date

09/10/2026

Beta

0.84

Payout ratio

37.0%

P/E ratio

10.23

Forward P/E

9.7752

EPS

$11.33

How Dividend Vision calculates yield and returns

Distribution rate (4.83%) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield (4.79%) is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: Prudential Financial or company page; prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

PRU risks and drawbacks

Payments are quarterly, so cash flow is lumpy versus a monthly fund. Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 21.5%.

Who may consider PRU — and who may not

PRU may suit someone looking for a high Distribution Safety Score, moderate current income with a quality tilt. It is a weaker fit for investors who need monthly cash flow (PRU pays quarterly); investors hunting double-digit covered-call yields; investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on PRU

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Tagged: Dividend.

Frequently asked questions

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