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SHPU ETF — Direxion Daily SHOP Bull 2X ETF
Direxion Daily SHOP Bull 2X ETF (SHPU)
Updated October 16, 2026.
Verdict as of October 16, 2026
SHPU's distribution is rated unproven by the Dividend Vision Distribution Safety Score™ (40/100, medium confidence). It pays quarterly and its distribution rate is 1.19%. The latest total cash payment per current share, $0.064 with an ex-date of September 22, 2026, was 6.7% higher than the previous $0.06. These payments are unclassified; this does not establish a base-dividend change.
Sources: Direxion, Section 19a-1 notices, scoring methodology.
SHPU is an ETF linked to Shopify (SHOP). its distribution rate is 1.19%, its trailing-12-month yield is 27.72%, its expense ratio is 1.09%. Dividend Vision Distribution Safety Score™ is 40/100 (Unproven). Total return is -27.2% over the past 1.2 years, 36.6 points behind SHOP at 9.4%.
Direxion Daily SHOP Bull 2X is an ETF that seeks to deliver twice the daily performance of Shopify stock through leveraged exposure using derivatives such as swaps and options. The fund distributes on a quarterly basis and carries a modest expense ratio of 1.09%, though the leverage strategy introduces amplified volatility risk relative to holding Shopify directly. This ETF appeals primarily to tactical traders and experienced investors seeking short-term leveraged exposure to Shopify rather than long-term buy-and-hold income investors.
SHPU dividend yield and income
Price as of 2026-10-16.
The distribution rate (1.19%) uses calculation basis unavailable. Trailing-12-month yield (27.72%) is the last year of cash distributions by ex-date divided by the current price. The dividend amount is $0.064. The ex-dividend date is 09/22/2026. The payment date is 09/29/2026.
| Ex-date | Amount | Change from previous payment |
|---|---|---|
| 2026-09-22 | $0.064 | 6.7% Unclassified cash |
| 2026-06-23 | $0.06 | -22.1% Unclassified cash |
| 2026-03-24 | $0.077 | N/A |
| 2025-12-23 | $0.18 | N/A |
| 2025-12-10 | $5.559 | 4953.6% Unclassified cash |
| 2025-09-23 | $0.11 | — |
| 2025 total (partial launch year) | $5.849 | — |
| 2026 YTD total | $0.201 | — |
SHPU holdings and sector exposure
Holdings are not available for this snapshot.
Economic / reference exposure: SHOP (physical holdings below may be collateral and options, not the reference asset itself).
SHPU performance versus SHOP
Price and return data through 2026-10-16.
Total return is -27.2% over the past 1.2 years, 36.6 points behind SHOP at 9.4%. Its deepest 1-year drawdown was 78.0%.
| Window | Total return | CAGR |
|---|---|---|
| 1M | 65.4% | — |
| 3M | 63.0% | — |
| 6M | 39.1% | — |
| YTD | -25.4% | — |
| 1Y | -25.0% | — |
| Since inception (1.2 years) | -27.2% | -23.30% |
SHPU key facts
- Distribution Safety Score™
- 40 · Unproven
- Issuer
- Direxion
- Asset type
- ETF
- Asset class
- Equity
- Inception date
- 08/05/2025
- Expense ratio
- 1.09%
- Distribution rate
- 1.19%
- Distribution frequency
- Quarterly
- Trailing yield
- 27.72%
- Last close
- $21.43 (as of 2026-10-16)
- AUM
- $13,693,150
- Average volume
- 73117.0
- Dividend
- $0.064
- Ex-dividend date
- 09/22/2026
- Payment date
- 09/29/2026
- Beta
- 4.3589
How Dividend Vision calculates yield and returns
Distribution rate (1.19%) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield (27.72%) is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.
Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology
Sources and review
Primary sources: Direxion; Index: Shopify (SHOP); prices and distributions from Dividend Vision, derived from vendor EOD data.
Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.
SHPU risks and drawbacks
SHPU's current distribution rate is moderate, not a high-yield payout — the strategy is dividend quality more than maximum income. Payments are quarterly, so cash flow is lumpy versus a monthly fund. Total return has trailed SHOP over the available window. The deepest 1-year drawdown on record here is 78.0%.
Who may consider SHPU — and who may not
It is a weaker fit for investors who need monthly cash flow (SHPU pays quarterly); investors hunting double-digit covered-call yields; investors whose main goal is matching SHOP total return. This is educational context, not a recommendation to buy or sell.
More on SHPU
Frequently asked questions
Does SHPU pay monthly?
No. SHPU currently pays quarterly, not monthly.
What is SHPU linked to?
SHPU is linked to Shopify (SHOP), not a broad market index.
What is SHPU's expense ratio?
SHPU's expense ratio is 1.09%.
What is SHPU's dividend yield?
SHPU's distribution rate is 1.19%, paid quarterly, with a 1.09% expense ratio — calculation basis unavailable.
When does SHPU pay a dividend?
SHPU pays quarterly. The dividend amount is $0.064. The ex-dividend date is 09/22/2026. The payment date is 09/29/2026.
How has SHPU performed?
Total return is -27.2% over the past 1.2 years, 36.6 points behind SHOP at 9.4%. Its deepest 1-year drawdown was 78.0%.
Is SHPU a good investment?
SHPU's Dividend Vision Distribution Safety Score is 40 (Unproven). That is a risk signal, not investment advice. Its distribution rate is 1.19% (calculation basis unavailable). Compare peers below rather than treating any single figure as a buy or sell.
More securities from Direxion.
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Holdings as-of date unavailable.
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