SMPL Stock — Simply Good Foods Company

Simply Good Foods Company (SMPL)

Updated October 16, 2026.

SMPL is a Stock. Total return is 11.9% over the past 10.1 years, 305.4 points behind SPY at 317.3%.

Simply Good Foods Company manufactures and sells branded snacks and nutritional products under the Quest, Atkins, and OWYN labels, including protein bars, ready-to-drink beverages, chips, cookies, and confectionery items across North America and internationally through retail chains, convenience stores, and e-commerce channels. The company does not currently distribute dividends. This stock may appeal to growth-oriented investors seeking exposure to the consumer packaged foods sector.

SMPL performance versus SPY

Price and return data through 2026-10-16.

Total return is 11.9% over the past 10.1 years, 305.4 points behind SPY at 317.3%. Over the past year its total return — price change plus distributions reinvested — is -53.6%. Its deepest 1-year drawdown was 62.9%.

SMPL key facts

Asset type

Stock

Asset class

Equity

Inception date

09/15/2016

Distribution frequency

None

Last close

$11.19 (as of 2026-10-16)

Market cap

$989,657,106

Average volume

1844031.0

Beta

0.17

Payout ratio

0.0%

Forward P/E

6.2267

EPS

$-2.11

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

SMPL risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 62.9%.

Who may consider SMPL — and who may not

It is a weaker fit for investors who need monthly cash flow (SMPL does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on SMPL

• All tickers starting with S

Tagged: Consumer Staples.

Frequently asked questions