SNAP Stock — Snap Inc.

Snap Inc. (SNAP)

Updated October 16, 2026.

SNAP is a Stock. Total return is -75.0% over the past 9.6 years, 347.9 points behind SPY at 272.9%.

Snap Inc. is a technology company that operates Snapchat, a visual messaging application featuring camera, messaging, maps, stories, and short-form video content, along with paid subscription tiers offering exclusive features. The company generates revenue through advertising products including augmented reality ads, image and video ads, and campaign management tools, as well as hardware like AR glasses and subscription services. Snap does not currently distribute dividends, making it oriented toward growth-focused investors rather than those seeking regular income.

SNAP performance versus SPY

Price and return data through 2026-10-16.

Total return is -75.0% over the past 9.6 years, 347.9 points behind SPY at 272.9%. Over the past year its total return — price change plus distributions reinvested — is -21.0%. Its deepest 1-year drawdown was 56.8%.

SNAP key facts

Asset type

Stock

Asset class

Equity

Inception date

03/02/2017

Distribution frequency

None

Last close

$6.13 (as of 2026-10-16)

Market cap

$8,809,101,046

Average volume

31726070.0

Beta

1.076

Payout ratio

0.0%

Forward P/E

7.6687

EPS

$-0.17

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

SNAP risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 56.8%.

Who may consider SNAP — and who may not

It is a weaker fit for investors who need monthly cash flow (SNAP does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on SNAP

• All tickers starting with S

Tagged: Communication Services.

Frequently asked questions