VRA Stock — Vera Bradley Inc

Vera Bradley Inc (VRA)

Updated October 16, 2026.

VRA is a Stock. Total return is -76.5% over the past 16 years, 832.2 points behind SPY at 755.7%.

Vera Bradley, Inc. designs and manufactures women's handbags, luggage, travel accessories, fashion items, and home goods sold under the Vera Bradley brand through company-operated stores, e-commerce platforms, and retail partners. The company operates two segments—direct-to-consumer sales and indirect wholesale distribution—offering a broad range of products from backpacks and wallets to bedding and sleepwear. Vera Bradley does not currently have an established distribution schedule.

VRA performance versus SPY

Price and return data through 2026-10-16.

Total return is -76.5% over the past 16 years, 832.2 points behind SPY at 755.7%. Over the past year its total return — price change plus distributions reinvested — is 169.6%. Its deepest 1-year drawdown was 40.2%.

VRA key facts

Asset type

Stock

Asset class

Equity

Inception date

10/21/2010

Distribution frequency

None

Last close

$5.85 (as of 2026-10-16)

Market cap

$167,828,684

Average volume

517153.0

Beta

1.501

Payout ratio

0.0%

Forward P/E

41.3223

EPS

$-0.36

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

VRA risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 40.2%.

Who may consider VRA — and who may not

It is a weaker fit for investors who need monthly cash flow (VRA does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on VRA

• All tickers starting with V

Tagged: Consumer Discretionary.

Frequently asked questions