W Stock — Wayfair Inc.

Wayfair Inc. (W)

Updated October 16, 2026.

W is a Stock. Total return is 184.4% over the past 12 years, 194.8 points behind SPY at 379.2%.

Wayfair Inc. operates an e-commerce business offering furniture, décor, housewares, and home improvement products through multiple branded platforms including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, along with a professional business segment. The company does not currently distribute income to shareholders. Wayfair appeals primarily to growth-oriented investors seeking exposure to the online home furnishings and décor retail sector rather than income-focused investors.

W performance versus SPY

Price and return data through 2026-10-16.

Total return is 184.4% over the past 12 years, 194.8 points behind SPY at 379.2%. Over the past year its total return — price change plus distributions reinvested — is 29.0%. Its deepest 1-year drawdown was 51.8%.

W key facts

Asset type

Stock

Asset class

Equity

Inception date

10/02/2014

Distribution frequency

None

Last close

$107.28 (as of 2026-10-16)

Market cap

$11,910,065,216

Average volume

2448443.0

Beta

3.025

Payout ratio

0.0%

Forward P/E

25.8398

EPS

$-2.47

How Dividend Vision calculates yield and returns

Distribution rate (the posted rate) uses calculation basis unavailable. Issuer rates can use a different denominator and date, including ex-date NAV. Trailing-12-month yield is the sum of split-adjusted cash distributions with ex-dates in the last 12 months, divided by the published price. It lags a recent raise or cut. Total return uses split-adjusted close with distributions reinvested on the ex-dividend date (a modeling convention, not the cash-settlement date) from the first stored bar on or after inception through the latest bar, compared with the same window on the benchmark. That is the security's total return, not your personal gain/loss.

Yield and safety methodology · Distribution rate methodology · Distribution Safety Score methodology

Sources and review

Primary sources: prices and distributions from Dividend Vision, derived from vendor EOD data.

Reviewed by Bert Sweet, CEO and Co-owner of Dividend Vision. Methodology: Distribution Safety Score.

W risks and drawbacks

Total return has trailed SPY over the available window. The deepest 1-year drawdown on record here is 51.8%.

Who may consider W — and who may not

It is a weaker fit for investors who need monthly cash flow (W does not currently distribute); investors whose main goal is matching SPY total return. This is educational context, not a recommendation to buy or sell.

More on W

• All tickers starting with W

Tagged: Consumer Discretionary.

Frequently asked questions