The Great ETF Launch Frenzy: 2024–2025 by the Numbers
If it feels like ETFs have been launching faster than software updates you didn’t ask for, that’s because… they are.
The 2024–2025 period marks one of the most aggressive ETF expansion cycles we’ve seen, especially in options-based income, weekly distributions, and thematic leverage. Issuers didn’t just dip a toe in the water. They cannonballed in, wearing jet packs.
Below is a breakdown of ETF launches by issuer, showing just how concentrated this activity really was.
Big Picture Takeaways (Quick Summary)
- YieldMax dominated 2024, accounting for nearly one-third of all launches that year.
- Roundhill and GraniteShares exploded in 2025, shifting the leadership baton.
- The market clearly rewarded issuers willing to go weekly, go options-heavy, and go niche.
- Traditional giants like BlackRock and State Street showed up but mostly watched the kids run around the playground.
ETF Launches by Issuer With Tickers (2024–2025)
2024 ETF Launches
| Issuer | # ETFs | Tickers |
|---|---|---|
| YieldMax | 31 | ABNY, AIYY, BIGY, BRKC, CRSH, DIPS, DRAY, FBY, FEAT, FIAT, FIVY, GDXY, GOOY, GPTY, HIYY, JPO, MRNY, QDTY, RBLY, RDTY, RDYY, RNTY, SDTY, SMCY, SNOY, ULTY, WNTR, XYZY, YMAG, YMAX, YQQQ |
| Defiance ETFs | 11 | AMDU, HIMY, HOOI, IWMY, JEPY, PLT, SMCC, SPYT, TRES, USOY, WDTE |
| Roundhill Investments | 8 | HOOW, OZEM, QDTE, RDTE, XDTE, XPAY, YBTC, YETH |
| Amplify ETFs | 5 | BAGY, BITY, QDVO, SLJY, TLTP |
| NEOS | 4 | BTCI, HYBI, IWMI, QQQI |
| ProShares | 4 | BETE, BITU, IQQQ, ISPY |
| NestYield | 3 | EGGQ, EGGS, EGGY |
| Nicholas Wealth Management | 3 | BLOX, FIAX, GIAX |
| BlackRock | 2 | BALI, IVVW |
| FIRE | 2 | FIRI, FIRS |
| Goldman Sachs | 2 | GPIQ, GPIX |
| Grayscale | 2 | BPI, BTCC |
| REX Shares | 2 | AIPI, CEPI |
| Bitwise | 1 | IMST |
| Calamos | 1 | CAIE |
| Fidelity | 1 | FYEE |
| GraniteShares | 1 | TSYY |
| Innovator ETFs | 1 | SPUT |
| iShares | 1 | IWMW |
| Kensington Asset Mgmt | 1 | KHPI |
| Kurv | 1 | KQQQ |
| Morgan Stanley | 1 | PAPI |
| Quantify Funds | 1 | BTGD |
| State Street | 1 | SPIN |
| TappAlpha | 1 | TSPY |
2025 ETF Launches
| Issuer | # ETFs | Tickers |
|---|---|---|
| Roundhill Investments | 28 | AAPW, AMDW, AMZW, ARMW, AVGW, BABW, BRKW, COIW, COSW, GDXW, GLDW, GOOW, HUMN, MAGC, MAGY, METW, MSFW, MSTW, NFLW, NVDW, PLTW, TSLW, TSYW, UBEW, UNHW, WEEK, WPAY, XDIV |
| GraniteShares | 23 | AMYY, AZYY, BBYY, COYY, FBYY, HMYY, HOYY, IOYY, MAAY, MTYY, NUGY, NVYY, PLYY, QBY, RGYY, RTYY, SEMY, SMYY, TQQY, XBTY, YBST, YBTY, YSPY |
| State Street | 11 | XLBI, XLCI, XLEI, XLFI, XLII, XLKI, XLRI, XLSI, XLUI, XLVI, XLYI |
| REX Shares | 10 | COII, CWII, HOII, LLII, MSII, NVII, PLTI, SSK, TSII, WMTI |
| YieldMax | 9 | CHPY, CRCO, CVNY, HOOY, LFGY, MSST, NVIT, SLTY, TEST |
| NEOS | 7 | IAUI, IYRI, MLPI, NEHI, NIHI, NLSI, SPYH |
| VistaShares | 5 | ACKY, DRKY, OMAH, QUSA, SIOO |
| Amplify ETFs | 4 | EHY, ETTY, SOLM, XRPM |
| Defiance ETFs | 3 | ETHI, QLDY, YBMN |
| Kurv | 3 | KGLD, KSLV, KYLD |
| Bitwise | 2 | ICOI, IMRA |
| Strategy | 2 | STRC, STRK |
| Tuttle Capital | 2 | BITK, MSTK |
| BlackRock | 1 | BALQ |
| Calamos | 1 | CBXL |
| Fundstrat | 1 | GRNI |
| Global X | 1 | BCCC |
| Grayscale | 1 | ETCO |
| ProShares | 1 | ITWO |
| Rex Shares | 1 | ULTI |
| TappAlpha | 1 | TDAQ |
What Changed From 2024 to 2025?
-
YieldMax Took a Breather
After an absolute ETF printing press year in 2024, YieldMax slowed in 2025. Still active, still relevant, but no longer hogging the launch spotlight.
-
Roundhill Went Full Throttle
Roundhill’s jump from 8 launches to 28 in a single year is not subtle. Weekly pay structures and aggressive income branding clearly found a receptive audience.
-
GraniteShares Found Its Lane
GraniteShares went from a single 2024 launch to 23 in 2025, leaning hard into yield-focused strategies with consistency and scale.
-
Traditional Issuers Played Defense
BlackRock, State Street, and friends participated, but cautiously. This cycle belonged to specialists, not mega-issuers.
Why This Matters for Investors
This explosion isn’t random. It reflects three investor demands that aren’t going away:
- Predictable income — explore our income goal pages to see how much you need to invest
- Higher distribution frequency — browse weekly and monthly income ETF lists
- Defined outcome or rules-based strategies
The issuers that understood this early built entire product factories around it. The ones that didn’t are still “monitoring demand.”
Final Thought
ETF launches in 2024–2025 weren’t just about quantity. They were about speed, specialization, and storytelling.
If you’re tracking income ETFs, this period will be remembered as the moment the market stopped asking “Should we?” and started asking “How fast can we file the prospectus?”
And yes… the ETF arms race is still very much on. 🚀
Keep Exploring
- ETF Screener — Filter all 1,000+ tracked assets by issuer, yield, and strategy
- Weekly Income ETFs — Browse every weekly-distribution ETF in one place
- Monthly Income ETFs — The full list of monthly payers
- ETF Comparator — Compare new launches head to head
- WPAY to TOPW: What's Changing — A closer look at Roundhill's WeeklyPay rebrand
- VistaShares Target 15 ETFs — How VistaShares built its 15% income strategy
- SEC Yield vs. Distribution Yield — How to evaluate the yield claims of new launches