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Security Comparison

AMZU vs AMZN: Daily Leverage, or Just the Shares?

A head-to-head of Direxion Daily AMZN Bull 2X Shares and Amazon common stock covering daily reset, cost, and why they are not substitutes.

Data updated August 28, 2026

Visual comparison

Key metrics

Projected income on $10K

Projections assume the current yield and share price remain constant. Actual results will vary.

Total returns

AMZN has outpaced AMZU over the trailing twelve months, posting a 16.28% total return against 8.50%. The lead holds up over 3 years too: AMZN has compounded at 26.01% a year, against 24.29% for AMZU. AMZN has been the steadier holding, though — annualized volatility of 32.1% against 61.6% for AMZU. Figures are total returns: price change plus every distribution reinvested.

Total return and risk statistics by fund. Each row is one fund; each column is one period or statistic.
SymbolYTD1Y3YSince Sep 2022Volatility Sharpe Sortino Max drawdown
AMZN17.63%16.28%26.01%19.92%32.1%0.580.87-30.9%
AMZU19.09%8.50%24.29%15.57%61.6%0.280.41-55.5%

Total return with all distributions reinvested on the ex-dividend date, split-adjusted, as of August 28, 2026. YTD and 1Y are cumulative; longer windows are annualized. “Since Sep 2022” measures every fund from September 7, 2022 — the youngest fund's first trading day — so all funds share one comparison window. Volatility is the annualized standard deviation of daily total returns over the trailing 3 years. Sharpe and Sortino divide the annualized return in excess of the risk-free rate by, respectively, that volatility and the downside deviation (both over the trailing 3 years) — higher is better. Max drawdown is the largest peak-to-trough total-return decline over the same window — shallower is better.

Side-by-side snapshot

Side-by-side snapshot. Each row is one metric; each column is one fund.
MetricAMZNAMZU
Full nameAmazon.com, Inc.Direxion Daily AMZN Bull 2X Shares
IssuerDirexion
Last Close$266.43 as of August 28, 2026$39.58 as of August 28, 2026
Distribution yield1.74%
Distribution Safety Score™ 67
Safety-Adjusted Yield 1.17%
Expense ratio0.99%
AUM$283M
Distribution frequencyNoneQuarterly
Underlying indexAmazon (AMZN)
ObjectiveOperates as an online retailer and web services provider. Segments include North America, International, and Amazon Web Services (AWS) cloud computing platform.Seeks daily investment results, before fees and expenses, of 200% of the daily performance of the common stock of Amazon.com, Inc.
Asset classEquityEquity
Inception dateN/A09/06/2022
Beta1.4542.92
Last dividend$0.1720
Ex-dividend date06/23/2026

Bottom lineWe won't call this one: we have neither a distribution rate nor an expense ratio for AMZN. Compare the strategy, cost and holdings in the sections above and treat any performance figures for the newer security as provisional.

AMZN vs AMZU: the stock or 2x daily?

AMZN is the shares. AMZU seeks twice Amazon's daily move and resets. It is a trading vehicle, not a substitute.

AMZNAMZU
What you ownAmazon common stock2x daily Amazon
Expense ratioNone (common stock)0.99%
Daily resetNoYes

How the risk works

Read this before the income numbers below: the strategy mechanics on this page shape what those payouts can cost you.

  • Daily leverage reset. AMZU targets a multiple of the index's DAILY move, resetting every session. Over weeks and months the compounding of daily resets (volatility decay) can drag returns far below the stated multiple, especially in choppy markets — and losses are magnified the same way gains are.

Income calculator

See how much monthly income a hypothetical investment would generate in each security at current yields.

ETFs134
Total AUM$64.9B

ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.

Direxion is known for offering leveraged and inverse ETFs that enable investors to amplify or hedge market exposure across various asset classes and market segments. The firm's fund lineup focuses primarily on income-generating strategies and leveraged products, featuring both daily leveraged long positions and inverse (bearish) funds designed for tactical trading and hedging purposes. The issuer maintains a broad range of tickers covering sectors, commodities, cryptocurrencies, and equity indices, appealing to active traders and investors seeking non-traditional exposure management tools.

See our curated list of related YouTube videos on AMZU.

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Quick verdict

AMZN (Amazon.com, Inc.) is a stock, while AMZU (Direxion Daily AMZN Bull 2X Shares) is an ETF — they take fundamentally different approaches.

AMZU currently shows a 1.74% distribution yield. AMZN has not yet established a full distribution history, so a comparable yield figure is not available.

Deep dive

Yield & income

On a $10,000 investment, AMZN has no reported distribution yield yet, so a monthly income estimate is not available, while AMZU would produce $14.50/month, at current distribution rates.

AMZN yield
AMZU yield1.74%

Cost & efficiency

AMZU charges a 0.99% expense ratio — roughly $990 over 10 years on $10,000 (simplified, not compounded). AMZN is a stock, not a fund, so it charges no expense ratio.

AMZU ER0.99%

Strategy & risk

AMZN is a stock built around e-commerce & cloud exposure, while AMZU tracks Amazon (AMZN) with a leverage approach. Beta is 1.454 for AMZN and 2.92 for AMZU, making AMZN the less volatile of the two by this measure.

AMZN beta1.454
AMZU beta2.92

Security details

AMZN (Amazon.com, Inc.) is a stock. AMZU is managed by Direxion (launched 09/06/2022) with $283M in assets.

AMZU AUM$283M

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Frequently asked questions

What is the difference between AMZU and AMZN?

AMZN (Amazon.com, Inc.) is the common stock. It keeps every move in Amazon's price and pays no regular dividend. AMZU (Direxion Daily AMZN Bull 2X Shares) seeks twice Amazon's daily move, then resets. That daily reset is the product. AMZU charges 0.99%; the stock has no expense ratio. Distributions are 1.74% as of August 2026. AMZU is a trading vehicle, not a substitute for the shares.

Which of AMZN or AMZU pays more dividend income?

AMZU currently reports a distribution yield, while AMZN has not yet established a full distribution history. A direct income comparison is not yet meaningful — check back once both funds have published several consecutive distributions.

What is the difference between AMZN and AMZU?

AMZN (Amazon.com, Inc.) is a stock built around e-commerce & cloud exposure, while AMZU (Direxion Daily AMZN Bull 2X Shares) tracks Amazon (AMZN) with a leverage approach. They are issued by — and Direxion respectively.

Can I hold both AMZN and AMZU?

Yes — nothing prevents holding both. Whether the combination actually diversifies depends on how much the underlying exposures overlap, which isn't fully measurable from the data on this page; review each security's holdings, sector, and strategy before treating them as complementary.

Which has lower fees, AMZN or AMZU?

AMZU charges a 0.99% expense ratio. AMZN is a stock, not a fund, so it has no expense ratio — owning it directly costs nothing in ongoing fund fees.

How much income does $10,000 in AMZN vs AMZU generate?

At current rates, AMZN has not established a distribution history yet, so a monthly income estimate is not available. The same in AMZU would produce about $14.50 per month ($174.00 annually).

Which has performed better historically, AMZN or AMZU?

AMZN has outpaced AMZU over the trailing twelve months, posting a 16.28% total return against 8.50%. The lead holds up over 3 years too: AMZN has compounded at 26.01% a year, against 24.29% for AMZU. AMZN has been the steadier holding, though — annualized volatility of 32.1% against 61.6% for AMZU. Figures are total returns: price change plus every distribution reinvested. Past performance does not guarantee future results.

More comparisons to explore

AMZN vs AMZU — at a glance

Generated August 23, 2026.

Figures quoted in this analysis are from its generation date and may lag the live snapshot table above, which always shows the latest data.

Overview

AMZN is the Amazon stock itself—a mega-cap e-commerce and cloud computing operator with no dividend. AMZU is a leveraged ETF that tracks Amazon's daily moves at 2x magnitude, distributing a small quarterly yield. These are not alternatives; AMZU is a tactical, volatility-amplifying tool built on top of AMZN's price performance, not a substitute for owning the stock.

How they differ

The fundamental difference is leverage. AMZU uses 2x daily rebalancing to amplify Amazon's moves in both directions, so a 1% daily move in AMZN produces roughly a 2% move in AMZU. AMZN carries a beta of 1.454, while AMZU's beta of 2.92 reflects this doubling effect plus the friction of daily rebalancing. AMZU charges a 0.99% annual expense ratio and distributes a 1.84% quarterly yield; AMZN pays no dividend and incurs no fund fees. AMZU holds $306M in AUM, a modest pool that reflects its niche as a short-term tactical vehicle since its September 2022 inception.

Who each is best for

AMZN: Investors building a core equity position in a diversified portfolio who want exposure to e-commerce, cloud infrastructure, and advertising networks without daily leverage drag or tax complexity tied to rebalancing. Fits a buy-and-hold approach in which capital appreciation is the sole return mechanism.

AMZU: Traders or tactical allocators betting on near-term upward moves in Amazon's stock price over days to weeks, willing to accept amplified losses on down days in exchange for doubled gains on up days. Designed for investors who actively monitor positions and time entry and exit points rather than buy-and-hold savers.

Key risks to know

  • Leverage decay in sideways or choppy markets. Daily rebalancing means AMZU can underperform 2x the stock's return over longer holding periods if Amazon's price oscillates without a clear trend. A stock that rises 10%, falls 5%, then rises again will have left AMZU's cumulative return materially behind 2x the net gain due to compounding drag.
  • Amplified drawdowns. AMZN's beta of 1.454 means it swings harder than the broad market already; AMZU doubles that into a beta of 2.92. A 10% correction in Amazon becomes roughly 20% in AMZU before fees, making this tool unsuitable for investors who cannot tolerate two-times the volatility.
  • Single-stock concentration. AMZU offers no diversification—it is purely a leveraged bet on one company's daily performance. Any company-specific risk (regulatory action, competitive pressure, earnings miss) is unhedged and magnified.
  • Distribution yield does not offset leverage cost. The 1.84% distribution rate looks modest against the 0.99% expense ratio, but neither offsets the cumulative drag from daily rebalancing in a volatile or flat market. Distributions likely include return of capital to bridge the rebalancing friction.

Bottom line

AMZN and AMZU serve entirely different investor needs. If you want Amazon exposure as a core holding with no daily rebalancing friction, AMZN is the straightforward choice. If you're making a short-term tactical bet on an Amazon price rise and can tolerate two-times market swings and active monitoring, AMZU's leverage amplifies both gains and losses. Past performance doesn't guarantee future results, and leverage decay accelerates in sideways or volatile markets—a real consideration before holding AMZU beyond a tactical window.

AI-generated analysis for educational purposes only. Verify important details independently; past performance does not guarantee future results.

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