ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.
ProShares is known for offering leveraged and inverse ETFs that provide amplified exposure to market movements, along with thematic and income-focused strategies. Their fund lineup spans digital assets (including Bitcoin and Ethereum exposure through BITO and EETH), dividend strategies like the Dividend Aristocrats fund (NOBL), covered call income strategies, and leveraged/inverse products that track major indices with 2x or 3x daily multipliers (such as SSO and TQQQ for tech-heavy portfolios). With 23 ETFs across specialized families including leveraged products, money market funds, and sector-specific offerings, ProShares serves investors seeking both traditional income and alternative exposure strategies.
See our curated list of related YouTube videos on NOBL.
ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.
Vanguard is known for offering low-cost, passively managed ETFs that emphasize broad market exposure and long-term investing. The company operates 175 ETFs across diverse fund families including Index, Bond, Equity, Dividend, Income, International, Factor, and ESG strategies, serving investors with various goals from core portfolio building to specialized income generation. Notable for its scale and popular tickers like VB (total U.S. small-cap), BND (total bond market), and VBIAX (international bonds), Vanguard focuses on providing comprehensive, index-based investment solutions with an emphasis on cost efficiency and accessibility.
See our curated list of related YouTube videos on VOO.
Track the performance of the S&P 500 Index, representing 500 of the largest U.S. companies.
Asset class
Equity
Equity
Inception date
10/09/2013
09/07/2010
Beta
0.6
1.0
Last dividend
$0.3037
$1.9622
Ex-dividend date
06/24/2026
06/26/2026
Bottom lineChoose NOBL if you want higher current income (2.16% vs 1.14% for VOO). Choose VOO if you want simple, diversified core exposure in one low-cost fund.
Most used
Income calculator
See how much monthly income a hypothetical investment would generate in each ETF at current yields.
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Projections assume the current yield and share price remain constant. Actual results will vary.
Quick verdict
NOBL (ProShares S&P 500 Dividend Aristocrats ETF) and VOO (Vanguard S&P 500 ETF) are both quarterly-pay dividend ETFs, but they take different approaches.
NOBL offers the higher yield at 2.16% vs 1.14% for VOO. A higher yield means more current income per dollar invested, though it may come with different risk characteristics.
VOO is cheaper with an expense ratio of 0.03% compared to 0.35%.
They track different benchmarks: NOBL is linked to S&P 500 Dividend Aristocrats Index while VOO tracks S&P 500 Index, which means their performance drivers differ.
VOO is the larger fund by assets ($1033B), which generally means tighter spreads and better liquidity.
Who should choose each?
Choose NOBL
ProShares S&P 500 Dividend Aristocrats ETF
Want higher current income — NOBL yields 2.16% vs 1.14% for VOO.
Want a quality-dividend tilt — screened payers rather than the broad index.
Prefer lower volatility — a beta of 0.6 vs 1.0 for VOO.
Choose VOO
Vanguard S&P 500 ETF
Want simple, diversified core exposure as a portfolio building block.
Want to keep costs low — a 0.03% expense ratio vs 0.35% for NOBL.
Not sure? Use the income calculator and snapshot above to weigh these trade-offs against your own goals.
Deep dive
Yield & income
On a $10,000 investment, NOBL would generate roughly $18.00/month, while VOO would produce $9.50/month, at current distribution rates. Both pay quarterly distributions.
NOBL yield2.16%
VOO yield1.14%
Monthly diff on $10K$8.50
Cost & efficiency
Over 10 years on $10,000, NOBL would cost approximately $350 in fees vs $30 for VOO (simplified, not compounded). The $320.00 difference may be offset by yield or performance.
NOBL ER0.35%
VOO ER0.03%
Strategy & risk
NOBL tracks S&P 500 Dividend Aristocrats Index with a dividend income approach, while VOO tracks S&P 500 Index with a large cap approach. Beta is 0.6 for NOBL and 1.0 for VOO, indicating NOBL is less volatile relative to the market.
NOBL beta0.6
VOO beta1.0
Fund details
NOBL is managed by ProShares (launched 10/09/2013) with $11.4B in assets. VOO is managed by Vanguard (launched 09/07/2010) with $1033B in assets.
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Frequently asked questions
Is NOBL or VOO better for dividend income?
It depends on your goals. NOBL currently offers the higher distribution yield, which means more income per dollar invested. However, a lower-yield fund may offer better total return or lower volatility. Consider your time horizon and risk tolerance.
What is the difference between NOBL and VOO?
NOBL (ProShares S&P 500 Dividend Aristocrats ETF) tracks S&P 500 Dividend Aristocrats Index with a dividend income approach, while VOO (Vanguard S&P 500 ETF) tracks S&P 500 Index with a large cap approach. They are issued by ProShares and Vanguard respectively.
Can I hold both NOBL and VOO?
Yes — nothing prevents holding both. Whether the combination actually diversifies depends on how much the underlying exposures overlap, which isn't fully measurable from the data on this page; review each security's holdings, sector, and strategy before treating them as complementary.
Which has lower fees, NOBL or VOO?
NOBL has an expense ratio of 0.35% while VOO charges 0.03%. Lower fees mean more of your investment returns stay in your pocket over time.
How much income does $10,000 in NOBL vs VOO generate?
At current rates, $10,000 in NOBL would generate roughly $18.00 per month ($216.00 annually). The same in VOO would produce about $9.50 per month ($114.00 annually).
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