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ETF Comparison

DGRO vs NOBL: Which Is the Better Pick in 2026?

A head-to-head comparison of iShares Core Dividend Growth ETF and ProShares S&P 500 Dividend Aristocrats ETF covering yield, cost, risk, and income potential.

Data updated July 21, 2026

ETFs477
Total AUM$4543B

ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.

iShares is one of the largest ETF providers globally, known for offering a broad, diversified lineup of exchange-traded funds across multiple asset classes and investment strategies. The company operates 215 funds spanning 15 distinct families, including popular offerings in dividend income, covered call strategies, bonds, equities, ESG-focused investments, and factor-based approaches, with widely-held tickers like AGG (bond), ACWI (global equity), and AOA (allocation). iShares is characterized by its comprehensive fund ecosystem that serves both core portfolio holdings and specialized investment strategies, making it a prominent player for investors seeking both traditional and alternative income-generating ETF solutions.

See our curated list of related YouTube videos on DGRO.

ETFs165
Total AUM$120B

ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.

ProShares is known for offering leveraged and inverse ETFs that provide amplified exposure to market movements, along with thematic and income-focused strategies. Their fund lineup spans digital assets (including Bitcoin and Ethereum exposure through BITO and EETH), dividend strategies like the Dividend Aristocrats fund (NOBL), covered call income strategies, and leveraged/inverse products that track major indices with 2x or 3x daily multipliers (such as SSO and TQQQ for tech-heavy portfolios). With 23 ETFs across specialized families including leveraged products, money market funds, and sector-specific offerings, ProShares serves investors seeking both traditional income and alternative exposure strategies.

See our curated list of related YouTube videos on NOBL.

Side-by-side snapshot

DGRONOBL
Full nameiShares Core Dividend Growth ETFProShares S&P 500 Dividend Aristocrats ETF
IssueriSharesProShares
Last Close$76.69 as of July 21, 2026$56.54 as of July 21, 2026
Distribution yield1.73%2.15%
Distribution Safety Score™ 9796
Expense ratio0.08%0.35%
AUM$42.2B$11.6B
Distribution frequencyQuarterlyQuarterly
Underlying indexBasket (Growth-focused dividend equity holdings by BlackRock)S&P 500 Dividend Aristocrats Index
ObjectiveSeeks to track the investment results of the Morningstar U.S. Dividend Growth Index, which measures the performance of U.S. equities with a history of consistently growing dividends. Companies must have a payout ratio less than 75% and are excluded if in the top decile based on dividend yield.Dividend Income
Asset classEquityEquity
Inception date06/10/201410/09/2013
Beta0.680.6
Last dividend$0.3310$0.3037
Ex-dividend date06/15/202606/24/2026

Bottom lineChoose DGRO if you want broad equity exposure. Choose NOBL if you want a quality-dividend tilt rather than the whole market.

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Visual comparison

Key metrics

Projected income on $10K

Projections assume the current yield and share price remain constant. Actual results will vary.

Total returns

DGRO has outpaced NOBL over the trailing twelve months, posting a 21.01% total return against 13.10%. The lead holds up over 10 years too: DGRO has compounded at 13.18% a year, against 9.62% for NOBL. Figures are total returns: price change plus every distribution reinvested.

SymbolYTD1Y3Y5Y10YSince Jun 2014Volatility Sharpe Sortino Max drawdown
DGRO10.87%21.01%15.84%11.33%13.18%12.39%11.8%0.871.27-14.0%
NOBL9.38%13.10%7.82%6.95%9.62%10.09%12.8%0.240.35-15.4%

Total return with all distributions reinvested on the ex-dividend date, split-adjusted, as of July 20, 2026. YTD and 1Y are cumulative; longer windows are annualized. “Since Jun 2014” measures every fund from June 12, 2014 — the youngest fund's first trading day — so all funds share one comparison window. Volatility is the annualized standard deviation of daily total returns over the trailing 3 years. Sharpe and Sortino divide the annualized return in excess of the risk-free rate by, respectively, that volatility and the downside deviation (both over the trailing 3 years) — higher is better. Max drawdown is the largest peak-to-trough total-return decline over the same window — shallower is better.

Quick verdict

DGRO (iShares Core Dividend Growth ETF) and NOBL (ProShares S&P 500 Dividend Aristocrats ETF) are both quarterly-pay dividend ETFs, but they take different approaches.

NOBL offers the higher yield at 2.15% vs 1.73% for DGRO. A higher yield means more current income per dollar invested, though it may come with different risk characteristics.

DGRO is cheaper with an expense ratio of 0.08% compared to 0.35%.

They track different benchmarks: DGRO is linked to Basket (Growth-focused dividend equity holdings by BlackRock) while NOBL tracks S&P 500 Dividend Aristocrats Index, which means their performance drivers differ.

DGRO is the larger fund by assets ($42.2B), which generally means tighter spreads and better liquidity.

Deep dive

Yield & income

On a $10,000 investment, DGRO would generate roughly $14.42/month, while NOBL would produce $17.92/month, at current distribution rates. Both pay quarterly distributions.

DGRO yield1.73%
NOBL yield2.15%
Monthly diff on $10K$3.50

Cost & efficiency

Over 10 years on $10,000, DGRO would cost approximately $80 in fees vs $350 for NOBL (simplified, not compounded). The $270.00 difference may be offset by yield or performance.

DGRO ER0.08%
NOBL ER0.35%

Strategy & risk

DGRO tracks Basket (Growth-focused dividend equity holdings by BlackRock), while NOBL tracks S&P 500 Dividend Aristocrats Index with a dividend income approach. Beta is 0.68 for DGRO and 0.6 for NOBL, indicating NOBL is less volatile relative to the market.

DGRO beta0.68
NOBL beta0.6

Fund details

DGRO is managed by iShares (launched 06/10/2014) with $42.2B in assets. NOBL is managed by ProShares (launched 10/09/2013) with $11.6B in assets.

DGRO AUM$42.2B
NOBL AUM$11.6B

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Frequently asked questions

Is DGRO or NOBL better for dividend income?

It depends on your goals. NOBL currently offers the higher distribution yield, which means more income per dollar invested. However, a lower-yield fund may offer better total return or lower volatility. Consider your time horizon and risk tolerance.

What is the difference between DGRO and NOBL?

DGRO (iShares Core Dividend Growth ETF) tracks Basket (Growth-focused dividend equity holdings by BlackRock), while NOBL (ProShares S&P 500 Dividend Aristocrats ETF) tracks S&P 500 Dividend Aristocrats Index with a dividend income approach. They are issued by iShares and ProShares respectively.

Can I hold both DGRO and NOBL?

Yes — nothing prevents holding both. Whether the combination actually diversifies depends on how much the underlying exposures overlap, which isn't fully measurable from the data on this page; review each security's holdings, sector, and strategy before treating them as complementary.

Which has lower fees, DGRO or NOBL?

DGRO has an expense ratio of 0.08% while NOBL charges 0.35%. Lower fees mean more of your investment returns stay in your pocket over time.

How much income does $10,000 in DGRO vs NOBL generate?

At current rates, $10,000 in DGRO would generate roughly $14.42 per month ($173.00 annually). The same in NOBL would produce about $17.92 per month ($215.00 annually).

Which has performed better historically, DGRO or NOBL?

DGRO has outpaced NOBL over the trailing twelve months, posting a 21.01% total return against 13.10%. The lead holds up over 10 years too: DGRO has compounded at 13.18% a year, against 9.62% for NOBL. Figures are total returns: price change plus every distribution reinvested. Past performance does not guarantee future results.

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DGRO vs NOBL — at a glance

Generated July 2026 from current fund data.

Overview

DGRO and NOBL are both U.S. equity ETFs that target dividend-paying stocks, but they use different selection criteria and capture different parts of the dividend landscape. DGRO tracks companies with consistent dividend growth and low payout ratios, excluding the highest-yielding stocks. NOBL focuses on the S&P 500 Dividend Aristocrats—companies that have raised dividends for at least 25 consecutive years—and makes no payout-ratio screen or yield exclusion.

How they differ

The biggest difference is their selection lens: DGRO prioritizes future dividend growth potential by screening for low payout ratios and actively excluding high-yield names, while NOBL rewards proven dividend-raising history with a 25-year track record requirement. This drives their yield gap—NOBL yields 2.14% versus DGRO's 1.72%—because NOBL's longer-tenure companies tend to have higher yields, while DGRO's screening tilts toward slower-yielding, faster-growing firms. DGRO also carries a much lower expense ratio at 0.08% versus NOBL's 0.35%, a 27-basis-point advantage that compounds over time. DGRO's $40.6B in assets is more than three times NOBL's $11.4B, reflecting its broader appeal; both offer quarterly distributions.

Who each is best for

DGRO: Fits investors seeking long-term capital appreciation paired with moderate dividend income, and who view lower payout ratios as a signal of reinvestment capacity and sustainable growth. Works well in a core equity allocation where income is secondary to total return.

NOBL: Fits investors drawn to the dividend-aristocrat narrative—companies with decades of consecutive raises—and who prioritize current yield over growth potential. Suits those who value the discipline of a 25-year track record as a proxy for business stability and management commitment.

Key risks to know

  • Selection-bias concentration: Both funds exclude large swaths of the dividend universe by design. DGRO's payout-ratio and yield screens may miss mature, high-quality firms that simply return more cash to shareholders; NOBL's 25-year requirement excludes thousands of solid dividend payers that haven't yet crossed that threshold. Their overlapping exposures may be significant, but holdings data isn't available to quantify the concentration risk.
  • Dividend-growth assumption risk: DGRO's low-payout-ratio screen assumes that reinvested earnings will fuel future dividend growth, but earnings growth and dividend growth are not guaranteed. A prolonged earnings downturn could force dividend cuts even among low-payout companies.
  • Yield-compression risk in NOBL: At 2.14%, NOBL's yield is modest relative to the overall market in many rate environments. If rising rates attract capital to higher-yielding sectors, the Aristocrats' narrower yield could lag as a source of total return.
  • Beta and growth sensitivity: Both have betas below the S&P 500 (0.68 for DGRO, 0.60 for NOBL), meaning they'll lag in strong bull markets and outperform in downturns—a drag in long rallies.

Bottom line

DGRO leans on growth through low payout ratios and dividend-yield exclusions, yielding less but offering a cheaper expense ratio and larger asset base. NOBL bets on proof through the Aristocrats' 25-year streak, yielding more but at a steeper fee. If you prize future dividend growth and cost efficiency, DGRO's approach stands out; if you value the psychological comfort of tested, long-tenure payers willing to raise dividends in tough times, NOBL's Aristocrat focus offers a different philosophy. Past performance doesn't guarantee future results.

AI-generated analysis for educational purposes only. Verify important details independently; past performance does not guarantee future results.

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