Generated July 2026 from current fund data.
Overview
DGRO and NOBL are both U.S. equity ETFs that target dividend-paying stocks, but they use different selection criteria and capture different parts of the dividend landscape. DGRO tracks companies with consistent dividend growth and low payout ratios, excluding the highest-yielding stocks. NOBL focuses on the S&P 500 Dividend Aristocrats—companies that have raised dividends for at least 25 consecutive years—and makes no payout-ratio screen or yield exclusion.
How they differ
The biggest difference is their selection lens: DGRO prioritizes future dividend growth potential by screening for low payout ratios and actively excluding high-yield names, while NOBL rewards proven dividend-raising history with a 25-year track record requirement. This drives their yield gap—NOBL yields 2.14% versus DGRO's 1.72%—because NOBL's longer-tenure companies tend to have higher yields, while DGRO's screening tilts toward slower-yielding, faster-growing firms. DGRO also carries a much lower expense ratio at 0.08% versus NOBL's 0.35%, a 27-basis-point advantage that compounds over time. DGRO's $40.6B in assets is more than three times NOBL's $11.4B, reflecting its broader appeal; both offer quarterly distributions.
Who each is best for
DGRO: Fits investors seeking long-term capital appreciation paired with moderate dividend income, and who view lower payout ratios as a signal of reinvestment capacity and sustainable growth. Works well in a core equity allocation where income is secondary to total return.
NOBL: Fits investors drawn to the dividend-aristocrat narrative—companies with decades of consecutive raises—and who prioritize current yield over growth potential. Suits those who value the discipline of a 25-year track record as a proxy for business stability and management commitment.
Key risks to know
- Selection-bias concentration: Both funds exclude large swaths of the dividend universe by design. DGRO's payout-ratio and yield screens may miss mature, high-quality firms that simply return more cash to shareholders; NOBL's 25-year requirement excludes thousands of solid dividend payers that haven't yet crossed that threshold. Their overlapping exposures may be significant, but holdings data isn't available to quantify the concentration risk.
- Dividend-growth assumption risk: DGRO's low-payout-ratio screen assumes that reinvested earnings will fuel future dividend growth, but earnings growth and dividend growth are not guaranteed. A prolonged earnings downturn could force dividend cuts even among low-payout companies.
- Yield-compression risk in NOBL: At 2.14%, NOBL's yield is modest relative to the overall market in many rate environments. If rising rates attract capital to higher-yielding sectors, the Aristocrats' narrower yield could lag as a source of total return.
- Beta and growth sensitivity: Both have betas below the S&P 500 (0.68 for DGRO, 0.60 for NOBL), meaning they'll lag in strong bull markets and outperform in downturns—a drag in long rallies.
Bottom line
DGRO leans on growth through low payout ratios and dividend-yield exclusions, yielding less but offering a cheaper expense ratio and larger asset base. NOBL bets on proof through the Aristocrats' 25-year streak, yielding more but at a steeper fee. If you prize future dividend growth and cost efficiency, DGRO's approach stands out; if you value the psychological comfort of tested, long-tenure payers willing to raise dividends in tough times, NOBL's Aristocrat focus offers a different philosophy. Past performance doesn't guarantee future results.
AI-generated analysis for educational purposes only. Verify important details independently; past performance does not guarantee future results.