Generated April 2026 from current fund data.
Overview
DGRO and NOBL are both U.S. equity dividend ETFs, but they target different subsegments of dividend-paying stocks. DGRO tracks the Morningstar U.S. Dividend Growth Index, focusing on companies with consistent dividend growth and payout ratios below 75%, actively excluding the highest-yielding stocks. NOBL follows the S&P 500 Dividend Aristocrats Index, which requires a minimum of 25 consecutive years of dividend increases—a more stringent and more selective criterion. The key distinction: DGRO emphasizes growth potential alongside dividend safety, while NOBL emphasizes proven, long-term dividend raising ability.
How they differ
The biggest difference is selection criteria. NOBL's 25-year dividend-increase requirement produces a much narrower roster (roughly 65 stocks) compared to DGRO's broader Morningstar index, making NOBL significantly more concentrated and more tilted toward large-cap, established payers. That concentration shows in beta: NOBL at 0.81 vs. DGRO at 0.78, but more importantly in AUM—DGRO holds $37.5 billion versus NOBL's $11.1 billion.
Yield is nearly identical (DGRO 1.93%, NOBL 2.05%), but the fee gap is material: DGRO's 0.08% expense ratio is less than one-quarter of NOBL's 0.35%. Over a 20-year holding period, that 27-basis-point difference compounds to meaningful drag on returns. NOBL's 52-week range ($94–$115) also shows wider price volatility than DGRO's ($56–$74), consistent with its smaller asset base and tighter holdings.
Who each is best for
DGRO: Investors seeking broad exposure to dividend growers with minimal fees; those comfortable with slightly lower yield in exchange for a wider, more diversified pool of companies; tax-advantaged accounts where the 0.08% expense ratio advantage compounds over decades.
NOBL: Investors who specifically value the psychological and empirical anchor of 25+ years of consecutive raises; those with lower volatility tolerance who accept higher fees for narrower, more predictable quality; dividend-focused taxable accounts where the concentration in mega-cap stable payers may offer tax efficiency through lower turnover.
Key risks to know
- Concentration risk: NOBL's ~65-stock roster versus DGRO's broader index means NOBL is more exposed to idiosyncratic shocks in individual Aristocrats. A dividend cut by a top holding would have outsized impact on NOBL's distribution.
- Fee drag: NOBL's 0.35% fee is 4.4× DGRO's cost. In a low-yield equity environment, this becomes a material headwind to long-term total return.
- Dividend growth saturation: Both funds' holdings are mature, large-cap companies with slowing organic growth. Neither offers meaningful capital appreciation upside; total returns depend heavily on dividend reinvestment and valuation multiple stability.
- Yield insufficiency for income replacement: At 1.93–2.05%, neither fund generates enough income to replace labor earnings; both are better suited to supplementary income within a diversified portfolio.
Bottom line
If you prioritize low cost and broad dividend-growth exposure, DGRO's 0.08% fee and larger asset base make it the leaner choice. If you value the historical rigor of 25-year consecutive raises and accept higher fees for that selectivity, NOBL delivers that screening—though you're paying for it. Neither is a "growth" fund; both emphasize stability and income. Past performance doesn't guarantee future dividend growth or total returns.
AI-generated analysis for educational purposes only. Verify important details independently; past performance does not guarantee future results.