ETF Comparison

NOBL vs SCHD: Which Is the Better Pick in 2026?

A head-to-head comparison of ProShares S&P 500 Dividend Aristocrats ETF and Schwab U.S. Dividend Equity ETF covering yield, cost, risk, and income potential.

Data updated July 15, 2026

ProShares

ETFs165

Total AUM$123B

ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.

ProShares is known for offering leveraged and inverse ETFs that provide amplified exposure to market movements, along with thematic and income-focused strategies. Their fund lineup spans digital assets (including Bitcoin and Ethereum exposure through BITO and EETH), dividend strategies like the Dividend Aristocrats fund (NOBL), covered call income strategies, and leveraged/inverse products that track major indices with 2x or 3x daily multipliers (such as SSO and TQQQ for tech-heavy portfolios). With 23 ETFs across specialized families including leveraged products, money market funds, and sector-specific offerings, ProShares serves investors seeking both traditional income and alternative exposure strategies.

See our curated list of related YouTube videos on NOBL.

See all ProShares ETFs

Schwab

ETFs34

Total AUM$574B

ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.

Schwab is known for offering low-cost, broad-based ETFs that serve both core portfolio holdings and specialized investment strategies. Their 33-fund lineup spans multiple asset classes including bonds, equities, international markets, digital assets, and factor-based strategies, with a notable emphasis on dividend-focused funds like SCHD alongside core index options. The issuer emphasizes accessibility for individual investors through competitive expense ratios and a diverse range of fund families designed to support various investment objectives.

See our curated list of related YouTube videos on SCHD.

See all Schwab ETFs

Side-by-side snapshot

	NOBL	SCHD
Full name	ProShares S&P 500 Dividend Aristocrats ETF	Schwab U.S. Dividend Equity ETF
Issuer	ProShares	Schwab
Last Close	$56.30 as of July 15, 2026	$32.20 as of July 15, 2026
Distribution yield	2.16%	3.14%
Distribution Safety Score	96	100
Expense ratio	0.35%	0.06%
AUM	$11.4B	$95.2B
Distribution frequency	Quarterly	Quarterly
Underlying index	S&P 500 Dividend Aristocrats Index	Dow Jones U.S. Dividend 100 Index
Objective	Dividend Income	Seeks to track as closely as possible, before fees and expenses, the total return of the Dow Jones U.S. Dividend 100 Index, which measures the performance of high dividend yielding stocks issued by U.S. companies with a record of consistently paying dividends, selected for fundamental strength relative to their peers based on financial ratios.
Asset class	Equity	Equity
Inception date	10/09/2013	10/20/2011
Beta	0.6	0.58
Last dividend	$0.3037	$0.2525
Ex-dividend date	06/24/2026	06/24/2026

Bottom lineChoose NOBL if you want a quality-dividend tilt rather than the whole market. Choose SCHD if you want higher current income (3.14% vs 2.16% for NOBL).

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Visual comparison

Key metrics

Projected income on $10K

Projections assume the current yield and share price remain constant. Actual results will vary.

Quick verdict

NOBL (ProShares S&P 500 Dividend Aristocrats ETF) and SCHD (Schwab U.S. Dividend Equity ETF) are both quarterly-pay dividend ETFs, but they take different approaches.

SCHD offers the higher yield at 3.14% vs 2.16% for NOBL. A higher yield means more current income per dollar invested, though it may come with different risk characteristics.

SCHD is cheaper with an expense ratio of 0.06% compared to 0.35%.

They track different benchmarks: NOBL is linked to S&P 500 Dividend Aristocrats Index while SCHD tracks Dow Jones U.S. Dividend 100 Index, which means their performance drivers differ.

SCHD is the larger fund by assets ($95.2B), which generally means tighter spreads and better liquidity.

Deep dive

Yield & income

On a $10,000 investment, NOBL would generate roughly $18.00/month, while SCHD would produce $26.17/month, at current distribution rates. Both pay quarterly distributions.

NOBL yield2.16%

SCHD yield3.14%

Monthly diff on $10K$8.17

Cost & efficiency

Over 10 years on $10,000, NOBL would cost approximately $350 in fees vs $60 for SCHD (simplified, not compounded). The $290.00 difference may be offset by yield or performance.

NOBL ER0.35%

SCHD ER0.06%

Strategy & risk

NOBL tracks S&P 500 Dividend Aristocrats Index with a dividend income approach, while SCHD tracks Dow Jones U.S. Dividend 100 Index. Beta is 0.6 for NOBL and 0.58 for SCHD, indicating SCHD is less volatile relative to the market.

NOBL beta0.6

SCHD beta0.58

Fund details

NOBL is managed by ProShares (launched 10/09/2013) with $11.4B in assets. SCHD is managed by Schwab (launched 10/20/2011) with $95.2B in assets.

NOBL AUM$11.4B

SCHD AUM$95.2B

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Frequently asked questions

Is NOBL or SCHD better for dividend income?

It depends on your goals. SCHD currently offers the higher distribution yield, which means more income per dollar invested. However, a lower-yield fund may offer better total return or lower volatility. Consider your time horizon and risk tolerance.

What is the difference between NOBL and SCHD?

NOBL (ProShares S&P 500 Dividend Aristocrats ETF) tracks S&P 500 Dividend Aristocrats Index with a dividend income approach, while SCHD (Schwab U.S. Dividend Equity ETF) tracks Dow Jones U.S. Dividend 100 Index. They are issued by ProShares and Schwab respectively.

Can I hold both NOBL and SCHD?

Yes — nothing prevents holding both. Whether the combination actually diversifies depends on how much the underlying exposures overlap, which isn't fully measurable from the data on this page; review each security's holdings, sector, and strategy before treating them as complementary.

Which has lower fees, NOBL or SCHD?

NOBL has an expense ratio of 0.35% while SCHD charges 0.06%. Lower fees mean more of your investment returns stay in your pocket over time.

How much income does $10,000 in NOBL vs SCHD generate?

At current rates, $10,000 in NOBL would generate roughly $18.00 per month ($216.00 annually). The same in SCHD would produce about $26.17 per month ($314.00 annually).

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