ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.
ProShares is known for offering leveraged and inverse ETFs that provide amplified exposure to market movements, along with thematic and income-focused strategies. Their fund lineup spans digital assets (including Bitcoin and Ethereum exposure through BITO and EETH), dividend strategies like the Dividend Aristocrats fund (NOBL), covered call income strategies, and leveraged/inverse products that track major indices with 2x or 3x daily multipliers (such as SSO and TQQQ for tech-heavy portfolios). With 23 ETFs across specialized families including leveraged products, money market funds, and sector-specific offerings, ProShares serves investors seeking both traditional income and alternative exposure strategies.
See our curated list of related YouTube videos on SSO.
ETFs and AUM reflect what Dividend Vision tracks — the issuer's full lineup may be larger.
Vanguard is known for offering low-cost, passively managed ETFs that emphasize broad market exposure and long-term investing. The company operates 175 ETFs across diverse fund families including Index, Bond, Equity, Dividend, Income, International, Factor, and ESG strategies, serving investors with various goals from core portfolio building to specialized income generation. Notable for its scale and popular tickers like VB (total U.S. small-cap), BND (total bond market), and VBIAX (international bonds), Vanguard focuses on providing comprehensive, index-based investment solutions with an emphasis on cost efficiency and accessibility.
See our curated list of related YouTube videos on VOO.
Projections assume the current yield and share price remain constant. Actual results will vary.
Total returns
SSO has outpaced VOO over the trailing twelve months, posting a 31.69% total return against 19.13%. The lead holds up over 10 years too: SSO has compounded at 23.05% a year, against 15.07% for VOO. VOO has been the steadier holding, though — annualized volatility of 14.9% against 29.9% for SSO. Figures are total returns: price change plus every distribution reinvested.
Total return with all distributions reinvested on the ex-dividend date, split-adjusted, as of July 31, 2026. YTD and 1Y are cumulative; longer windows are annualized. “Since Sep 2010” measures every fund from September 9, 2010 — the youngest fund's first trading day — so all funds share one comparison window. Volatility is the annualized standard deviation of daily total returns over the trailing 3 years. Sharpe and Sortino divide the annualized return in excess of the risk-free rate by, respectively, that volatility and the downside deviation (both over the trailing 3 years) — higher is better. Max drawdown is the largest peak-to-trough total-return decline over the same window — shallower is better.
Quick verdict
SSO (ProShares Ultra S&P500) and VOO (Vanguard S&P 500 ETF) are both quarterly-pay dividend ETFs, but they take different approaches.
VOO offers the higher yield at 1.14% vs 0.77% for SSO. A higher yield means more current income per dollar invested, though it may come with different risk characteristics.
VOO is cheaper with an expense ratio of 0.03% compared to 0.91%.
VOO is the larger fund by assets ($987B), which generally means tighter spreads and better liquidity.
Still deciding? Track SSO & VOO for free
Create a free Dividend Vision account to keep them on a watchlist, get notified when they declare dividends, and see how much income they would add to your portfolio.
On a $10,000 investment, SSO would generate roughly $6.42/month, while VOO would produce $9.50/month, at current distribution rates. Both pay quarterly distributions.
SSO yield0.77%
VOO yield1.14%
Monthly diff on $10K$3.08
Cost & efficiency
Over 10 years on $10,000, SSO would cost approximately $910 in fees vs $30 for VOO (simplified, not compounded). The $880.00 difference may be offset by yield or performance.
SSO ER0.91%
VOO ER0.03%
Strategy & risk
SSO is an ETF, while VOO tracks S&P 500 Index with a large cap approach. Beta is 2.04 for SSO and 1.0 for VOO, indicating VOO is less volatile relative to the market.
SSO beta2.04
VOO beta1.0
Fund details
SSO is managed by ProShares (launched 06/19/2006) with $7.74B in assets. VOO is managed by Vanguard (launched 09/07/2010) with $987B in assets.
Do us a favor — if you found this comparison useful, please share it with a friend researching dividend ETFs.
Frequently asked questions
Is SSO or VOO better for dividend income?
It depends on your goals. VOO currently offers the higher distribution yield, which means more income per dollar invested. However, a lower-yield fund may offer better total return or lower volatility. Consider your time horizon and risk tolerance.
What is the difference between SSO and VOO?
SSO (ProShares Ultra S&P500) is an ETF, while VOO (Vanguard S&P 500 ETF) tracks S&P 500 Index with a large cap approach. They are issued by ProShares and Vanguard respectively.
Can I hold both SSO and VOO?
Yes — nothing prevents holding both. Whether the combination actually diversifies depends on how much the underlying exposures overlap, which isn't fully measurable from the data on this page; review each security's holdings, sector, and strategy before treating them as complementary.
Which has lower fees, SSO or VOO?
SSO has an expense ratio of 0.91% while VOO charges 0.03%. Lower fees mean more of your investment returns stay in your pocket over time.
How much income does $10,000 in SSO vs VOO generate?
At current rates, $10,000 in SSO would generate roughly $6.42 per month ($77.00 annually). The same in VOO would produce about $9.50 per month ($114.00 annually).
Which has performed better historically, SSO or VOO?
SSO has outpaced VOO over the trailing twelve months, posting a 31.69% total return against 19.13%. The lead holds up over 10 years too: SSO has compounded at 23.05% a year, against 15.07% for VOO. VOO has been the steadier holding, though — annualized volatility of 14.9% against 29.9% for SSO. Figures are total returns: price change plus every distribution reinvested. Past performance does not guarantee future results.
Explore related screeners
Lateral filters that include these funds — browse the full peer set on DividendVision.
Still deciding? Compare them against your own portfolio
See how each ETF fits alongside your real holdings — forecast future income, analyze overlap, and gauge risk. Start a free 7-day Dividend Vision trial and make the call with your full portfolio in view.
