The brainchild of Tom Sosnoff, the guy who gave us thinkorswim (now swallowed by Schwab). TastyTrade is where options nerds go to feel alive. Backed by the 24/7 chatter of tastylive, it’s like CNBC if CNBC actually traded. If you dream in deltas and gammas, this is your playground.

The “set it and forget it” kid in the group. Recurring investments, sleek app, and the overall vibe of a Silicon Valley latte with oat milk. It’s so simple your mom could use it—if your mom also wanted crypto.

The app that turned trading into a video game, minus the loot boxes (well… kind of). Known for making zero-commission cool and margin rates that don’t feel like loan-sharking. Warning: confetti animations may cause overconfidence.

The old reliable. Been around since before your dial-up modem days, and somehow survived every financial fad. They bought TD Ameritrade, stole thinkorswim, and still have enough gravitas to make you feel like an actual grown-up investor.

If Schwab is the seasoned uncle, Fidelity is the one who shows up to family dinners with charts, spreadsheets, and maybe a 401(k) tutorial. Rock-solid research, retirement accounts galore, and the sort of seriousness that makes you think twice before buying that meme stock.

Because apparently markets run on vibes, not math.

Where every comment section is a stock-picking contest no one wins.

The superhero cousin of Yield Maybe. Capes optional.

Charts that sprint to conclusions faster than your broker’s margin call.

Everything you ever wanted to know about a stock… and five things you didn’t.

High-yield investing for people who enjoy the thrill of questionable loans.

Feed it your numbers, watch it turn into colorful graphs, still blame the Fed.

Stock analysis software with more signals than your group chat on earnings night.

Backtest your portfolio so future you can roast past you with data and a punchline.

Like Instagram, but instead of selfies you get candlestick charts.

Where dividend hikes get treated like breaking news.

Proof that drawing arrows on a chart can feel like a strategy.